So people say driverless cars are the future of mobility? Think again. There’s way much more to it than that. Time to wake up!
Just imagine the following morning scenario… When rubbing your eyes you turn on the mobility app on your phone. John, your voice-activated assistant greets you, informs you about the weather and goes over your upcoming meetings. On top of that, he scans the latest traffic situation and communicates the most suitable way to get to your office. John tells you quite a lot of people took a driverless car today, so he reckons it is faster to combine it with a train ride and your own feet.
After having a quick shower, breakfast and a cup of coffee, your phone buzzes to let you know your driverless car is at your doorstep. You jump in and open your laptop to dot the I’s and cross the T’s for your first meeting. Your device instantly syncs with the system inside the car, so you can continue your work seamlessly while you transform the windows into massive flat screens to get a taste of how your presentation is going to look like.
Yawn, still tired. You decide to order another cup of coffee, as you feel you’ll need it today. Through your app, you order one from your favorite coffee shop near the station and you make sure it will be there on your allocated seat when you jump on the train. Just like all your transport, you pay using your app. And indeed, your favorite coffee is there to offset your Monday morning blues. On the train you plug in your ear phones to catch up with the latest news via a podcast, tailored to your needs and interests. When arriving at your destination, you continue to listen and start walking towards the office. While heading in, you feel totally ready for the day.
Far-fetched, futuristic talk? We don’t think so.
Welcome to the mobility of the future: MaaS, standing for “Mobility-as-a-Service”. Soon, we will wave personally owned cars goodbye. Mobility will become a service, where you can pick your transport mode depending on your journey accompanied by an app and your own John to make sure your trip goes seamlessly. Logically, the comparisons with the “Netflix or Spotify of Transportation” have already been made. With good reason: just as these innovations caused decisive improvements in their sectors, MaaS will be a game-changer in the mobility world.
Due to digitalization and social tendencies, a dynamic, single-account, multimodal and on-demand application, is just around the corner. MaaS unites it all in one cloud-based application: you plan, book and pay your journey in one app. This new paradigm rubs out the difference between public and private transport options, as one single service is created. Mobility users pick their desired travel options to reach their destination, depending on the real time traffic and preferences.
This way, a whole new mobility paradigm will occur, with multiple benefits and chances for the environment, users and transportation providers. Maybe it will take a while until virtual, personal assistants like John can be available to the Average Joe. Maybe in the near future driverless cars won’t appear to be snatched away from sci-fi movies and will more likely look like everyday cars. But the interconnectivity of mobility and the rise of mobility as a service as a key branch in the technology and the transportation industry are not matters of dispute. At the moment, the MaaS-market is steadily taking off, be sure you’re on board.
Curious to know what driverless cars could look like in 2078? Listen to the following podcast.