People want to make cities more livable, and many believe this means: making them less vehicle-centric. Despite some growing pains, MaaS offers a great solution to this alternative way of thinking. Moreover, it even offers a model that most people already have used before.
Take for example the Skyscanners, Momondo’s and Expedia’s in the world. These sites not only help you to find the best flight deals, but also offer a range of options: travel directly or economically and add on a range of others services, like car rentals, extra insurances or special combo deals. Instead of only using this model for big trips, why not using it for everyday travel, making people’s lives so much better?
1) Technology is already there
By combining the benefits of available transportation assets and private-sector players, cities and governments could easily create localized MaaS solutions, offering a wide range of mobility solutions. This calls, of course, for a widespread level of connectivity with secure and up-to date information on travel options, live tracking, schedule updates, notifications, cashless payment systems… Features and functionalities that already exist and have been successfully implemented in different apps. The possibilities are infinite!
2) Piling up doesn't solve a thing
With a world population forecast of almost 10 billion in 2050, according to Worldometers, creating more roads, cars, parking spaces, … probably won’t solve the problem of congested urban areas. On the contrary, with more and more people moving towards cities things could quickly get out of hand, without a unified transportation solution like MaaS. It becomes more and more clear that action is needed.
3) An enthusiastic target group
It must be said: the current non-networked transportation ways don’t always meet the needs of modern urbanites. Trying to get from point A to B in many cities has really become a pain in the ass, at nearly any time of the day. You can be sure that city dwellers are open to new ways of traveling, especially if they involve time-saving alternatives.
Mobility is incredibly dynamic with new trends, innovations and regulations popping up all the time. But one thing is for sure: Mobility as a Service will change the way we travel. Curious where this ends and what it can bring for your city or government?